Imagine you are asked if you would like a coke to drink. Immediately you know that the person is referring to the carbonated soft drink brand of Coca-Cola. You may even envision the classic shaped bottle with Coca-Cola scrawled in white or even a red can with a white Coca-Cola logo. Why is it these images come to mind? The answer is branding.
The Coca-Cola logo is an example of a widely-recognized trademark representing a global brand. (Photo credit: Wikipedia)
Coca-Cola’s Strong Brand Market Recognition and the Road to Building Brand Recognition.
Coca-Cola syrup was created in 1886 by Atlanta, GA pharmacist Dr. John Stith Pemberton. Coca-Cola was first sold at Jacobs’ Pharmacy after being combined with carbonated water to make it a soda fountain drink. Pemberton’s partner, Frank M. Robinson, thought the two C’s would look good in advertising and penned the now famous trademark in his unique script.
The biggest entrepreneurial business lesson that I have learned from this recession is that the entrepreneur has to continue to work harder than the competition. Our hard work encompasses raising capital, marketing, sales, advertising, management, technology, and human resources if we are big enough to have employees. Of these areas of duty, raising capital has been challenging over the past two years and without capital we cannot carry out our remaining duties effectively.
The most efficient way to raise capital begins with Continue reading
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